FREE DIGITAL MARKETING PLAN
Our digital marketing plan is a holistic approach to online marketing, which aims to discover what strategies will help you reach important business goals. To achieve this, our team will take the time to review your marketing objectives, understand your offerings, research your target audience and send a detailed report of any opportunities that would have a positive impact on your brand. Although this takes our experts some time, we would like to emphasize that we don’t expect anything from you. If you want to implement some of the marketing suggestions yourself, that is perfectly fine. However, if you think that we have earned it, we can take responsibility for the entire process.
BENEFITS OF OUR FREE DIGITAL MARKETING BLUEPRINT:
Business Focused
We understand that every business has a unique set of requirements, expectations, marketing goals and target audiences for their services. To meet this challenge, we build tailored marketing solutions to suit the needs of our clients and recommend activities that will have a positive impact.
Professional Advice
Our experts have many years of hands-on experience with online marketing and can help your business reach important goals. This involves looking at opportunities that will boost brand awareness, generate new leads and build trust. Although this advice is free, we can also manage this for you.
Obligation Free
When we build your digital marketing plan, we don’t expect you to sign up for our fully managed solutions. In fact, if you have the knowledge, experience and time to build a successful online campaign, we encourage that you do it yourself. Either way, this is a completely free service, with no obligation.
SEO Assessment
This assessment covers both on-page and off-page SEO, which are both critical parts of earning free traffic from search engines like Google. Our team will reveal potential weaknesses (that should be fixed), as well as unique opportunities that can improve your site’s organic visibility and authority.
Content Marketing
Our content marketing review takes a look at your existing site content, with the goal of making sure that it will impress visitors, convert well and appear for searches that are made in Google each month. We even include a couple content topics that have the potential to attract free site visitors.
Paid Advertising
Paid advertising is a fantastic way to build new leads and improve brand awareness. Although you will pay for each impression or per click, it generates quick results and is important for most businesses. We will research opportunities on both social and Google platforms and send them to you.
HOW WE CREATE YOUR DIGITAL MARKETING STRATEGY:
Understand marketing goals, service offerings and target audience – Once your information has been received from the form submission below, it is assigned to our team, who will take the time to fully understand your business. This is critical, as we aim to build a customized plan that is tailored to your specific needs. We will review your services and products, the type of people that you are targeting, as well as your business goals and expectations. If our team needs additional details to accurately perform this analysis, they will reach out to you via email with their questions. This company blueprint helps us recommend various internet marketing activities that have the potential to have a real positive impact on your goals.
Research paid advertising, SEO and content marketing opportunities – Once our team understands what your business needs from an online marketing solution, the next step is to spend some time doing some in-depth research on potential opportunities. Even if we know what is likely to be the best course of action (based on experience), we always aim to back that up with actual data, which we will share with you a little later on. Our team will check your website SEO, assess a few ways to take advantage of paid advertising (both social and Google, based on your niche, goals and audience) and review how your business can use efficient content marketing strategies to generate additional leads and brand awareness.
Prioritize strategies (based on positive impact) and build your plan – After the research is finished, a number of potential marketing strategies are often discovered (that can be used to achieve short-term and long-term goals), as well as a couple activities that wouldn’t have much impact. Our team will work through all this data, identify the best solutions and prioritize them for your business, thus eliminating guesswork and making sure that your time and money will reap profitable results. These recommendations (along with the info that justified them) will be included in your digital marketing plan, which you can either implement yourself or alternatively, let our experts manage the creation, management and reporting process.
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WHAT IS THE FOCUS OF YOUR NEW CONTENT?
Our team still reviews all of your potential website content options, this just helps them to understand your expectations.
Google's primary goal is to display the best search results when specific search queries are entered. We can create articles around these (that Google will love) and post them so your site has potential to rank for them.
If your business offers a couple of products or core services, your website should have a page assigned to each one. We can create these for you, post them (and link them up), and ensure that you always are up to date.
If you would love to position your brand as an authoritative source of new information for people interested in your industry (and upsell services or products when possible), we can write and post them to your site.
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Your Business Information
This entire process will only take a couple minutes and will stay fully confidential.
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INFORMATION ABOUT YOUR CORE OFFERS
While this information is optional, it allows us to customize our service to meet your specific needs.
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WHERE SHOULD NEW CONTENT BE PUBLISHED?
Our team still reviews all of your potential content destinations, this just helps them to understand your preferences.
While website articles can also be shared on Facebook, the major reasons to publish here is to generate leads from free Google traffic (over time), strengthen your domain authority and earn regular content readers.
If your target audience uses Facebook and you already have a fanbase, engaging them with useful content lets you generate new leads, build trust and reach new people. It's also great if you don't have a good website.
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WHAT TYPE OF FACEBOOK POSTS CAN WE CREATE?
In addition to promoting your latest blog content, latest offers or new discounts, how else can we engage your fans?
It's a well-known fact that visual posts have a great engagement rate on social media. If you are able to capture moments from your current projects, finished products, etc, we can schedule them for your social audience.
If you would love to position your brand as an authoritative source of new information for people interested in your industry (and upsell services or products when possible), we can create news based posts for you.
Although these types of social posts will usually include an image as well, they are mainly focused on sharing interesting and little tricks, tips and guides that your fans will love and possibly share with others.
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HOW DO YOU WANT TO MARKET YOUR OFFERINGS?
Our team will still analyze all your potential opportunities, this just helps them understand your goals.
Although you will pay for each interaction (view or click) on your adverts, this type of digital marketing provides quick results in the form of new leads, brand visibility and followers. This is a fantastic starting point.
Content marketing is the gold standard for earning free monthly website traffic (from Google) or engaging your existing audience on social media. Although it's a longer term strategy, it is always worth the investment.
The goal of search engine optimization is to improve your website visibility (in Google) when potential clients search for services that you offer. We will focus on outranking your competitors for profitable keywords.
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WHAT GOOGLE OPTIMIZATION GOALS DO YOU HAVE?
Our team still reviews all of your potential SEO opportunities, this just helps them to understand your expectations.
On-page SEO lays the foundation for good Google visibility and improves your visitor conversion rates. We will choose valuable keywords and make sure your website has the absolute best chance to rank for them.
Local South African companies that have their NAP details (name, address, phone) listed in major local business directories, receive more trust from Google. This will be a good choice after your on-page SEO.
If you aim to boost your current keyword positions (for existing content) in Google, we will help you achieve this goal. We can also reveal your current rankings, or help you earn more with our content services.
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WHAT PAID ADVERTISING GOALS DO YOU HAVE?
Our team still reviews all of your potential advertising opportunities, this just helps them to understand your expectations.
Our brand awareness campaign will target either Facebook or Google users (based on the best audience for your brand), with the goal of showcasing your business as many potential clients as possible in your area.
Our lead generation campaign will reveal opportunities to display targeted adverts to your potential clients on either Google or Facebook, with the goal of generating new website conversions and phone calls.
Whether you are starting from scratch or already have a fanbase, we can help boost follower count, improve post visibility and increase your comments/likes, leaving you to share your offerings with them for free.
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YOUR CONTACT INFORMATION
We need this information to deliver your report to the correct person.
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